Upcoming Events

September Luncheon: Milestone or Millstone - Using effective communications planning to make sure your major event resonates with your target audience


Nobody really likes getting a “Happy Belated Birthday” card, right? Or how about that time when you were given a cat as an anniversary gift, but the giver didn’t realize you were allergic? Proper communications planning can make all the difference to make sure your major event is celebrated in style and in ways that are meaningful for your target audience.

This session will focus on how to make your major event strategic, so that you save time, money and headaches by putting too much attention into areas that are not productive or unrealistic. It will also highlight how if executed properly, a great event will focus on the lifeblood and essence of the organization and provide excuses for media coverage.

You’ll also learn how to:

  • Avoid publicity traps that sound good, but really aren’t
  • Plan properly to give yourself the time you need to pull off your event
  • Generate true value for your stakeholders
  • Celebrate in the style that’s right for you

Matt Hargreaves

Matt Hargreaves is the Vice President of Communications and Marketing for the Utah Farm Bureau Federation, which recently celebrated its 100th anniversary. While technically a team of one, he and his staff represent Utah’s largest general farm and ranch organization, with more than 31,o00 member families. While the essence of the organization is being a voice for the farmers and ranchers that feed America and the world, he feels they represent pretty much anyone that relies on eating. Over the years, Matt has worked to tell the farmer’s story on issues ranging from turning pig poop into electricity, growing tomatoes on the space station, debates on issues like public lands and water, to the wonders of Aggie Ice Cream.

When not in some tiny town or the halls of Congress, Matt enjoys running (though he doesn’t know why), scouting, selling fruit at the farmers market,  wrestling with his three boys, and spending time with is wonderful wife, the true life of the party.

PRICING: (Save $5 if you register before September 11)

  • $25 PRSA Members
  • $35 General Admission
  • $15 Students

When: Wednesday, September 13, 2017. 11:45 a.m. - 1:00 p.m.
Where: Zions Bank Founder's Room (18th Floor)
1 Main St., Salt Lake City, Utah 84111

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.