A consistent voice in communication and marketing materials is inseparable from effective strategy. Join Jay Kinghorn, Director of Communications & Digital Strategy for the Utah Office of Tourism in learning how the Utah Office of Tourism took the Utah Life Elevated brand and made it stronger with consistent voice and attributes incorporated into both marketing and public relations channels.
In this session you will learn:
- What it takes to implement and maintain a consistent internal story
- How consistent voice and branding achieve optimal external storytelling
- Why PR andMarketing efforts should be part of an overall strategy
As Director of Communications and Digital Strategy, Jay Kinghorn leads the strategy and development of the Utah Office of Tourism’s content, social and digital marketing initiatives. His team’s work was recently recognized with an HSMAI gold award for “future proofing” their digital platforms and the office's mobile marketing strategy was featured in a Google case study on mobile excellence.
Prior to joining the Utah Office of Tourism, Kinghorn was a freelance author, speaker and trainer, where he helped businesses refine their visual storytelling, artists create new business models in emerging marketplaces and photographers harness new tools to empower their craft.