The concept of Behavioral Management is at the root of most communication efforts. Whether it is to convince someone to purchase a product, react to a situation or wear a seat belt, altering their behavior takes a strategic and well planned effort.
In this session you will learn:
- A look back at social changing events and how they came to be
- How to gauge your impact on a social change continuum chart
- An overview of a behavioral change model that will help identify audiences and how to impact them
Mike Brian, who will be presenting at the event, brings over 25 years of industry experience to his role as Partner and COO of Penna Powers, a local full-service creative and communications agency that has been in business for over 30 years. “The more you know, the less you guess — guessing is expensive.” Mike’s mantra has not only earned Penna Powers a reputation as a smart, strategic agency, but also secured its interactive team as an essential part of every campaign. He guides the marketing and brand strategies for several agency clients and has found the time to add the Winter Olympics transportation website strategy and the restructuring of the Utah Department of Transportation website to his vast resume of successes through the years. He specializes in helping businesses understand their clients, and use both traditional and new media techniques to alter behavior and cultivate success. He is a pioneer in the evolution of interactive and multimedia marketing, and has been instrumental in developing the strategy behind countless integrated campaigns.