Who Wants a Free Lunch?
Everybody loves a free lunch, and your Greater Salt Lake PRSA wants to give you one! Help our chapter add to our ranks, and we'll buy lunch. From now through August 31, every member who recruits a new Greater Salt Lake chapter member will receive a voucher good for one free PRSA luncheon in 2010.
Simply have the new member email Jason Carlton, Membership Chair, with the name of the referring member. For any questions about membership, Jason is your man. Call him at (801) 662-6591.
Free Webinars for PRSA Members
Did you know that some PRSA webinars are available for free playback to PRSA members? We've spotted two hot social media topics you may want to peruse.
Getting to a free webinar is easy - click a hotlinked title below, which will take you to the PRSA page for that topic. Scroll to the bottom of the topic page for the "archive" version of the webinar. Click the archive URL, fill out a simple form and you're on your way. Be aware of any pop-up or other controls that may interfere with your connection.
How to Break Down Walls and Strike a Balance Between All of Your Online Lives
Finding the Perfect Social Media and Communication Blend
PRSA Free Webinar Sponsored by Cision.
Playback available until January 14, 2011
You’re connected on LinkedIn, have built a community around your blog and tweet from your iPhone. Still, it can be difficult to strike a balance between your personal and professional involvement with social media; your traditional media relations and social networking; and your actions as a public relations pro, marketer and customer service rep when engaging online. In this advanced webinar, Heidi Sullivan and Jay Krall will show you how to harmonize your personal and professional lives online; how different types of social media are looking more and more alike; the best practices for sharing content; how public relations, marketing and customer service can operate symbiotically on the social Web; and how to identify future trends.
How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together
The Role of the New Professional
PRSA Free Webinar Sponsored by the PRSA New Professionals Section.
Playback available until November 19, 2010
Communication challenges between different generations are nothing new. However, the rise of new media and its crucial role in public relations has strained more than one old pro and Gen Y professional relationship. This FREE webinar will feature a lively panel of old and new pros who will discuss how Millennials can serve as PR’s social media stewards and how experienced managers, who may be less familiar with Web 2.0, can successfully collaborate with them. Also, the panel will address the new opportunities social media offers all generations to better connect.
Save the Date! APR Classes Scheduled for Fall 2010
Dates: September 17, 24; October 1, 8, 15, 22
Time: 7:30 a.m. – 9:00 a.m.
Where: The Summit Group, 117 West 400 South, Salt Lake City
Instructors: Scott Trotter, APR, Senior Media Relations Manager, The Church of Jesus Christ of Latter-day Saints
Other instructors TBA
Requirements: Any PRSA member in good standing can earn Accreditation. It is, however, recommended that candidates have at least five full years of public relations experience.
Cost: The classes are free courtesy of the Greater Salt Lake Chapter of PRSA
You’ll Receive:
· An APR workbook
· Six 1 ½ hour personalized classes
· One-on-one mentoring
You’ll Learn:
· How to fill out the APR application
· Tips on preparing for the Readiness Review (Oral Exam) including portfolio preparation
· How and what to study for the written exam
· How to use the PRSA website to your advantage
· How to take the exam
Social Media Webinar Archive Now Available Online
If you missed the free Webinar The Rules of Engagement, you can find an archive on the event online. Have your PRSA membership number ready and go to this link: http://tinyurl.com/yfotabd.
Event description:
Achieving high visibility in search engines and within social media channels provides the foundation for interaction with your key audiences. How can you bolster your online presence to increase the power of your brand? Sharing valuable, relevant content on a regular basis and using the proper mediums for communication are highly-effective ways to incite engagement. You will learn:
- Tips to better optimize your releases in search engines.
- An understanding of trends in creating social-media-friendly content, from news releases to media rooms.
- Successful tactics and strategies employed by both B2C and B2B companies.
The online archive will be available through July 25, 2010 11:59pm EST.
Top Ten Suggestions On Pitching National Media
- Look for the "story" element: identify the characters, plot, and conflict.
- Look at how your pitch fits into a broader, national trend or angle.
- Back up your pitch with quantitative data or your client's analysis or expertise on a related issue.
- Offer national reporters a fresh idea or a new spokesperson tied to an old idea.
- Offer exclusive or pre-embargo access to your story.
- Keep pitches concise - use bullets to highlight important key points you want to stress, and don't use overly wordy language to get your message across.
- Reporters face tight deadlines, so call them in the morning (before 10 a.m. MT). And, use targeted, personalized emails to reach reporters, not follow-up calls.
- Invite writers to spend time with your client, for background briefings or "get to know you" lunches.
- Try calling the assignment desk when dealing with breaking news.
- Above all, if you believe in the story, don't give up!
PRSA's Health Academy
If you are in the healthcare communications field, you should consider joining PRSA's Health Academy. In addition to networking opportunities with members from PR agencies, pharmaceutical/biotech companies, hospitals and professional organizations, membership to the PRSA Health Academy allows access to the following resources and opportunities:
- Health Academy Annual Spring Conference - Held each year in Washington, D.C., the Conference features the industry's leaders as speakers, addresses the latest health care issues and allows members to network and learn from each other.
- Health Academy Teleseminars - Combining telephone and Internet presentations, the teleseminars bring professional development into your office in an efficient, stimulating and cost-effective manner for you and your team.
- Publishing and Leadership Opportunities - The Health Academy Press is available to help professionals like you publish books and monographs of interest to the health care field.
- Health Academy Annual Awards Competition - Showcase your skills in health care communications and receive important recognition from your peers. The annual awards competition recognizes excellence and best practices in our field.
- If you have any questions regarding membership with the Health Academy, please contact PD Manager, Professional Interest Sections Alissa Marisch, who provides staff assistance to the Health Academy at 212-460-1461 or by email.
- The Health Academy maintains a Web site at www.healthacademy.prsa.org
