February Luncheon: PR’s Role in Content Marketing

February 14, 2018 – February 14, 2018

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Miranda Barnard
Communications Director, Sorenson Media

Companies are spending an increasing amount of effort and resources on growing content marketing capabilities. We will examine how PR fits into these plans and how PR practitioners can offer value to their in-house or client’s content marketing initiatives to support the business objectives. Miranda Barnard will share learnings and case studies from how PR and marketing teams can unify activities to better reach and engage with key audiences.



Miranda Barnard helps brands connect with their audiences through strategic storytelling, corporate communications and content marketing. She currently guides corporate communications and media relations strategy at one of the tech industry’s fastest growing companies and was recently responsible for content development to drive record revenue growth for a $400M/year organization. Miranda has 15 years of agency and in-house marketing, communication and business operations experience. She has overseen content creation and merging of traditional marketing and PR activities in support of partnerships with Fortune 100 companies and conducted awareness initiatives at the Obama White House and on Capitol Hill. She has overseen PR, corporate communication and B2B and B2C marketing efforts for companies and clients throughout the US, Canada and in Europe. She was named a Utah Business Magazine 40 Under 40 Business Leader, earned an MBA from Brigham Young University’s Marriott School of Management and a Bachelor’s Degree in Communication from Southern Utah University.

PRICING: (Save $5 if you register before February 12)

  • $25 PRSA Members
  • $35 General Admission
  • $15 Students

When: Wednesday, February 14, 2018. 11:45 a.m. – 1:00 p.m.
Where: Zions Bank Founder’s Room (18th Floor)
1 Main St., Salt Lake City, Utah 84111

PRSA Greater Salt Lake Chapter is giving away a full conference pass ($499 value) to our PRSA North Pacific District Conference in April in Seattle!

Winner will be drawn randomly at our February luncheon. (Drawing is for conference fees only. Hotel and flights will need to be paid for by the winner separately.)

PRSA’s North Pacific District serves one of the largest geographic areas of PRSA, with 15 chapters in nine states – Alaska, California, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming – representing nearly 2,500 PRSA members in monthly District Council meetings and each year at the PRSA International Conference and Leadership Assembly. Our District also boasts 24 PRSSA chapters throughout the region.

The 2018 PRSA North Pacific District Conference will be held Sunday, April 22, 2018 to Tuesday, April 24, 2018 at the Hyatt at Olive 8 in downtown Seattle. For more information, please visit


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