Digital Marketing Specialist—Sera Prognostics, Inc.

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Job Description: Sera Prognostics, Inc., a women’s health care company, is seeking a highly successful Digital Marketing Specialist to analyze and report out on all digital marketing activities.
Digital Marketing Specialist
Salt Lake City, Utah
Reporting Relationship
This position will report to Sherree Lucas, Head of Marketing, Sera Prognostics. This position will have no direct reports.
Job Type
Primary Responsibilities
  •  Oversee PreTRM website
  •  Act as internal liaison with digital agency, collaborating on all digital marketing activities to assure optimization of resources deployed to drive utilization of  the PreTRM test
  •  Own marketing and sales automation for Salesforce Pardot and Engage
  •  Own Pardot email campaign execution for customers and consumers
  •  Monitor and evaluate campaign activity and ROI; use insights to optimize and grow demand
  •  Drive improvements and innovation in relation to lead and nurturing management
  •  Work closely with digital agency to manage PreTRM Google Analytics, setting up dashboards and analyzing results of digital marketing efforts, using insights and analytics for continual improvement
  •  Participate in dashboard creation for Sales & Marketing that highlight all lead management KPI’s including # conversions, conversion rates, and acquisitions
  •  Masters degree in business, marketing, analytics, or related field preferred
  •  2-3 years marketing experience with digital focus
  •  Highly proficient in WordPress and website management
  •  2-4 years’ hands-on email nurturing programs; specific Pardot/Engage experience a plus; proven ability to analyze output and use insights to optimize campaigns
  •  SEO/SEM experience
  •  Excellent analytical and problem solving skills and an ability to use data to gain insights in order
  • to drive decisions
  •  Strong quantitative analytical ability and excellent communication skills
  •  Proven ability to analyze email campaigns and use insights and analysis to improve results
  •  HTML programming capabilities
  •  Proficient in Salesforce CRM
  •  Business Intelligence experience desired but not required
Job Open Date: 3/1/17
Job Close Date: 3/15/17
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