Data Discernment: How To Avoid Data Fake News

December 14, 2017 – December 14, 2017

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You’ve heard of fake news, but did you know data can be fake news too? Numbers, often seen as “factual,” can be just as misleading or flat out untrue as any other piece of information. This makes it difficult for communicators, already out of their comfort zone or hesitant to work with numbers, to make productive decisions, realize results and tell the right stories.

This presentation uses election results and baseball to provide practical approaches to discerning data and offer ways for PR professionals to cut through the crap.

In this session you will learn:

  • How to make data your friend by better understanding it
  • The five common problems working with data
  • The relationship between data and results
  • How to discern what measures help communicate facts, processes and results

Rick-Little-bioRick Little currently serves as the director of performance measurement at the Governor’s Office of Management and Budget. Rick serves as the principal analyst and statistician responsible for validating performance measures for all agencies. He compiles and reviews system goals, objectives, and functions; and reviews statistical reports and documented research to validate evidence-based practices. Rick holds a MS degree in business and human resource management from Utah State University. Rick has more than 25 years’ experience working with performance metrics and data systems.

PRICING: (Save $5 if you register before December 12)

  • $25 PRSA Members
  • $35 General Admission
  • $15 Students

When: Thursday, December 14, 2017. 11:45 a.m. – 1:00 p.m.
Where: Zions Bank Founder’s Room (18th Floor)
1 Main St., Salt Lake City, Utah 84111


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