Archive | Events

Going Ape with Guerrilla Marketing

March Luncheon

Going Ape with Guerrilla Marketing Fundraising with yellow submarines and goats on leashes This is a joint event featuring Erica Brown, Thanksgiving Point’s VP of Marketing, with the Greater Salt Lake and Utah Valley Chapters of PRSA Learn how Thanksgiving Point has used guerrilla marketing tactics and creative brand identity to generate curiosity and funding for […]

January Luncheon

Don’t Let Crisis Planning Slide Kyle Bennett, Rio Tinto Kennecott Senior Advisor, Communications On April 10, 2013, just before 10:00 p.m., the Bingham Canyon Mine experienced the largest landslide in mining history. Within five days, the communications team managed more than 60 interviews, two press conferences, more than 130 media stories, 1 million+ views on […]

Pete Codella’s July 10 Presentation

If you missed Pete Codella’s presentation on “Social Media Strategies and Measurement Tools” on Wednesday, July 10, he was kind enough to make his slides available to you. His presentation focused on specific strategies for utilizing social media and a handful of measurement tools to help you make decisions based on the success of social media […]