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A Call for Sponsors

Scheduled for Nov. 14, 2013, the 26th annual Golden Spike Awards are Utah’s longest-running and most prestigious public relations and communications event. The competition recognizes the best practices in communications and public relations in Utah, distributing awards based on research, planning, execution and evaluation. The awards would not be possible without the generous support of […]

What Can PRSA Membership Do For You?

From PRSA National: Join a vibrant community of public relations practitioners who count on PRSA for their professional needs. Our members represent business and industry counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. PRSA is the world’s leading advocate for public relations and communications professionals. As a member of […]

Magnificent! 3 #hcsm lessons from Bono

When I attended a U2 concert in May, I learned three important lessons from Bono about engaging with patients on my hospital’s Facebook page. Traditionally, communicating messages was simply grabbing a megaphone and shouting as loud as you can, hoping your audience captures your message and takes action. But social media operates in a different […]