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A Call for Sponsors

Scheduled for Nov. 14, 2013, the 26th annual Golden Spike Awards are Utah’s longest-running and most prestigious public relations and communications event. The competition recognizes the best practices in communications and public relations in Utah, distributing awards based on research, planning, execution and evaluation. The awards would not be possible without the generous support of […]

Pete Codella’s July 10 Presentation

If you missed Pete Codella’s presentation on “Social Media Strategies and Measurement Tools” on Wednesday, July 10, he was kind enough to make his slides available to you. His presentation focused on specific strategies for utilizing social media and a handful of measurement tools to help you make decisions based on the success of social media […]

What Can PRSA Membership Do For You?

From PRSA National: Join a vibrant community of public relations practitioners who count on PRSA for their professional needs. Our members represent business and industry counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. PRSA is the world’s leading advocate for public relations and communications professionals. As a member of […]

Magnificent! 3 #hcsm lessons from Bono

When I attended a U2 concert in May, I learned three important lessons from Bono about engaging with patients on my hospital’s Facebook page. Traditionally, communicating messages was simply grabbing a megaphone and shouting as loud as you can, hoping your audience captures your message and takes action. But social media operates in a different […]