Accreditation (APR)

Isn’t it time to invest in your career? Earn your Accreditation in Public Relations (APR), the mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment.

In order to be eligible for the APR, you need at least five years of paid, full-time experience in the professional practice of public relations. If you meet these requirements, then you can fill out an application.

Here is the process in six easy steps:

  1. Download the application for eligibility, fill it out, and submit it to the Universal Accreditation Board (UAB). The fee to submit an application is $25 and is not refundable. If you have questions about the application, we can help you.
  2. Once your application is submitted, the UAB will determine your eligibility and inform the Greater Salt Lake Chapter of your status.
  3. After you receive approval for eligibility, the next step is to complete the Readiness Review Questionnaire. For additional assistance, download a list of “Frequently Asked Questions About the Exam.” We’ll be glad to help you in drafting your responses. Once you have completed the questionnaire, you’re ready for the Readiness Review Panel.
  4. We’ll schedule a day and time that is convenient to conduct the Readiness Review. This is not some scary, nail-biting ordeal. We’ll make it pleasant and painless. It’s an opportunity to meet with your professional colleagues to discuss your work. The panel will ask questions and offer mentoring in particular areas, if needed.
  5. Now you’re ready to take the online APR examination at a local Prometric Testing Center. The fee, which is $385 (PRSA members receive a rebate of $110 upon completion of the computer-based examination), is not refundable and will be collected by Prometric when you schedule an appointment to take the exam. We’ll help you find the testing center that is most convenient for you.
  6. You’ll receive immediate feedback from Prometric on your strengths, weaknesses, and capabilities. Within four to eight weeks, the UAB will inform you of your pass or not passed status. If you pass, you’ll receive your APR designation!

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